We deliver brand and live experiences. Our work has been seen by more than half the world's population.


We've dressed some of the highest-profile sporting and cultural occasions as well as cities and public spaces, corporate and retail environments. We offer sector-leading expertise in branding and live event production, both directly and in collaboration with agency partners.

operating on a world stage - providing a bigger experience

  • High-profile sport and cultural branding

    We delivered the iconic look and feel of London 2012, UEFA EURO 2012 and 2014 FIFA World Cup turning spaces into world-class environments

  • Interactive live events

    Activating extraordinary experiences in equally unique spaces. We facilitate global awareness and launch events that encourage viral marketing

  • Overlay and fitout

    Dressing communities with an exciting flair on special occasions. Injecting atmosphere into any space using a variety of branding devices and temporary structures

  • Retail and commercial

    We realise maximum impact graphics for an impressive range of high-street brands and commercial clients

  • Corporate environments

    From permanent external signage to interior decor, our branding programmes are consistent across all corporate and hospitality environments

  • Structure rental

    A wide range of structures and systems for both branding and wayfinding are available on a rental basis including flagpoles, info towers, backdrops and much more

Global Presence

Our international offices and associates actively develop local partnerships catalysing the reach of ICON’s services and products. We blend expertise in major global events with in-country resources and facilities, to benefit suppliers and clients alike, wherever they are located.


ICON Johannesburg, 39 Angus Crescent, Longmeadow Business Estate East, Modderfontein, 1609

Want to know more?
or enquiries.za@icon-world.com


ICON Hong Kong, 27/FI, Chinachem Leighton Plaza, 25 Leighton Road, Causeway Bay

Want to know more?
+852 6010 3007 or fiona.theboul@icon-world.com


Suite 602, 6 / 66 Wentworth Avenue, Surry Hills, New South Wales 2010, Australia

After delivering the Australia 2015 AFC Asian Cup, ICON Australia is a truly established brand and live experience agency.

Want to know more?
+61 447 711 405 or enquiries.au@icon-world.com


ICON Germany, Baldersheimer, Weg 22B, Berlin, 12349

Our office in Berlin facilitates operations across western and eastern Europe, working with local partners and resources across the continent.

Want to know more?
+49 3 0627 39579 or enquiries.eu@icon-world.com

Middle East

ICON Qatar, Shoumoukh Tower, Office 1044, 10th floor, Tower B, C-Ring Road, Al Sadd, PO Box 55896, Doha, Tel: +974 4007 5055

Since establishing our office in Qatar back in 2005, ICON has successfully worked with many prestigious events and clients to help bring brands to life. We work extensively for Qatar Olympic Committee, Qatar National Day and other sports and cultural events.

PO Box 12256, Dubai, UAE, Tel: +971 4 340 3881

ICON Prolab is a joint venture partnership formed in 2010. Our project management team are backed up by Prolab Digital a leading signage manufacturer. Our clients include Dubai Airports, Abu Dhabi F1, DP World Tour Championships and UAE National Day.

Want to know more?
+974 4007 5055 or enquiries.me@icon-world.com

North America

We are operating in North America from our office in New York across sport, retail, corporate and public places.

Want to know more?
+1 (646) 750 2955 or enquiries.na@icon-world.com


11/4 Michurinskiy prospect, Moscow, 119192

ICON operate from Moscow with the Head of ICON Russia available to take your enquiries.

Want to know more?
+7 925 008 03 07 or enquiries.ru@icon-world.com

South America

Rua Rodrigo Silva, Numero 26 / 22o e 23o Andar, Centro, Rio de Janeiro, Brasil

No Brasil estamos desenvolvendo soluções para eventos culturais e esportivos – desde projetos pontuais e locais até eventos realizados em várias cidades simultaneamente que possuem transmissão internacional. Estamos comprometidos em utilizar parceiros nacionais, criando uma combinação única, através de produção local de produtos em conjunto com a nossa experiência internacional.

In Brazil we are busy delivering branding solutions for sports and cultural events - from individual bespoke projects to high profile multi-venue international events broadcast around the world. We are committed to using Brazilian partners so we rely on a unique combination of local production and our worldwide experience.

Want to know more?
+55 21 2460-6800 or enquiries.br@icon-world.com


Head Office, Heather Court, 6 Maidstone Road, Sidcup, DA14 5HH

We have a centralised hub in the United Kingdom with our core services, including ICON Live, operating under one roof, hand in hand with our art workers, logistics and financial departments.

At the ICON Production Centre we have a 45,000sq ft production facility comprising carpenty, a paint shop, screen-printing, 3.2m hybrid roll-to-roll and flat bed top range UV digital printers, digital automatic cutting machines an laminators of various sizes.

In Aylesford we have 40,000sq ft storage, with usage availability and storage rates upon request.

ICON Overlay and Fitout, Unit 9, Fosters Business Park, Old School Road, Hook, Hampshire, RG27 9NY

The core endeavour of our overlay and fitout team is the planning, management and installation of architecture and infrastructure for events and facilities. Our premises in Hampshire give us ample capacity for the storage of equipment used to create events and transform existing venues.

5,000sq ft storage with usage availability and storage rates upon request, plus access to increased storage on a month by month basis.

ICON (London office), 3rd Floor 62 Buckingham Gate, London, SW1E 6AJ

We have our creative team of innovative thinkers and designers based in London, in the office of our parent group, Chime. Here we can be closely connected with clients who are in London. We share an office with our major sports marketing sister groups with whom we can guarantee you have the industry’s best team working on your events.

Want to know more?
+44 (0) 20 8302 4921 or enquiries@icon-world.com

Method and Approach


We gather the key ingredients in order to create a full and complete scope of works for each project and its bespoke elements. All the items and opportunities are measured, photographed, assessed for feasibility, suitable methods and materials, access, permissions. This planning generates timescales for delivery/activation, transitions and removals as well as the cost summary.


The latest in artwork management and audio-visual technology, honed through working on some of the most demanding projects in the sporting, retail and commercial sectors. As event people we know what works and where. Impact is all important and for major events we can provide best practice advice on maximising brand exposure through effective design choices.


Our highly-experienced teams are supported by a logistics department with knowledge gained from working on projects across diverse global locations. We know the pitfalls and problems that can occur on-site and we will have strategies and contingences to avoid or accommodate these.

Our Clients

We build long-term creative relationships with our diverse and widespread clients to realise joint ambitions for enhancing global profiles and brand impact.

Corporate Social Responsibility

Our operations around the world have minimal impact on the environment and leave the smallest possible carbon footprint. We present our environmental and social sustainability commitment to staff, customers and suppliers alike complying with all relevant statutory legislation.